AXIS Bank Lounge

Axis Bank wanted to conduct an employee engagement activity with a heart. We created an almost directly representative engagement campaign called ‘Lounge’ to provide employees with a moment of quick relaxation in the midst of their busy work day. Right from the vibrant colours used in the design language for instant mind shift to the communication planning and execution, we crafted ‘Lounge’ assets to help employees experience happy moments of truth across the day.